STRATEGIC MARKETING PLANS
DELIEVERD BY GLOBAL
Digital Qube is led by Rosie Seldon, a freelance trainer for Google who runs digital Brand Labs all over the world, helping Google’s top clients map out their digital plans and digital transformation programmes. She and the team have assisted organizations from Ethiopia to Dubai, Madrid and London, using Google's frameworks to identify the most innovative and impactful ways of building brand equity and awareness by developing strategic marketing plans.
In addition to this, we also map out customer journey, enhance customer experience, develop personas and outline important KPIs and targets.
Map out a digital marketing plan, including buyer personas, channels, budgets, segments, creative content and data-driven analysis.
Show you how to successfully use the marketing funnel.
Segment buyer personas into different stages of the marketing funnel and show you how to nurture them every step of the way.
Explain Google's "See Think Do Care" Model where you move the customer seamlessly from the awareness stage to the conversion stage.
Forecast key performance indicators for each stage of the marketing funnel.
Learn how to do a test-and-learn strategy where optimizations are critical to improving responses.
Use data to test and forecast.
Develop a 12-Month marketing plan whereby objectives are mapped out well in advance and metrics are put in place to track progress.
WHAT PEOPLE SAY
"Top marketing professionals who will be a great asset to their clients."
"A high standard of training and interactive sessions gave us all the latest know-how on how to manage our digital strategies in a hands-on way and deliver results!"
"Best strategic workshop ever".
Digital Qube will create a digital marketing plan that matches the customer journey to your strategic marketing objectives:
• Objectives and KPI’s
• Competitive Landscape
• Customer Personas
• Customer Journey Mapping
• Channel recommendations
• Social Media Planning
• Content Marketing Strategy
• SEO & SEM Marketing
• Google Advertising
• Budgets and Forecasting
BRAND STRATEGY WORKSHOPS
Digital Qube can conduct a series of virtual half-day workshops, inspired by Google and other tech giants. These workshops are led by our Managing Director Rosie Seldon, who supports Google as one of their freelance trainers on their Digital Brand Lab Programme. Having worked with many clients, Rosie will show you the power of the “Customer First” Google methodology. By gaining in-depth understanding of your brand, your product and, most importantly, your customer’s needs, you will create a foolproof strategy.
2 x half-day workshops (each session approx. 3 hours in length)
Size of audience
Evaluate and analyse different entry to market strategies
Getting into the mindset of the customer
Brainstorm personas – target segmentation
Understanding the customer journey
Identifying needs of personas
Matching needs to brand
Brainstorming key themes and key messaging
Selecting marketing, digital and social media channels
Financial forecasting and sales numbers