DIGITAL MARKETING
MASTERCLASS

KPI's and Marketing Strategy & Planning

  INTRODUCTION TO KPI's​

• Definition and importance in digital marketing

• Key metrics for measuring lead generation success
  BUILDING KPI MODELS​

• Step-by-step guide to creating KPI frameworks

• Techniques for forecasting and ad modeling
  ​LEAD GENERATION CAMPAIGNS​

• Key components of successful campaigns

• Best practices and case studies
  ​MARKETING PLANNING​

• Structure of an effective marketing plan

• Incorporating lead generation techniques
  UNDERSTANDING CUSTOMER FUNNELS​

• Stages of the customer journey

• Tools to visualize and analyze funnels

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PRACTICAL TASKS:

• Workbook Exercises: Develop a KPI model for a specific campaign

• Group Discussion: Share insights on previous lead generation campaigns

• Practical Application: Create a draft marketing plan for your project

Social Media

  ORGANIC GROWTH STRATEGIES​

• Best practices for building an engaged audience

• The role of community management
  CONTENT CREATION ESSENTIALS​

• Types of content that resonate with audiences.

• Tools for creating high-quality visuals and copy
  ​CONTENT CALENDERS​

• Planning and scheduling content effectively

• Analyzing the performance of organic posts
  ​ENGAGEMENT TECHNIQUES​

• Leveraging user-generated content and collaborations

• Strategies for increasing interaction and shares

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PRACTICAL TASKS:

• Workbook Exercises: Develop a content calendar for the upcoming month

• Group Activity: Brainstorm content ideas and strategies for specific audiences

META ADS

  INTRODUCTION TO META ADVERTISING​

• Overview of Meta’s advertising ecosystem

• Importance of paid media for lead generation
  AD TARGETING STRATEGES​

• Audience segmentation and targeting options

• Custom and lookalike audiences
  ​CREATING EFFECTIVE AD CAMPAIGNS​

• Ad formats and creative best practices

• Budgeting and bidding strategies​
  PERFORMANCE MEASUREMENT​

• Key metrics for ad performance

• Analyzing campaign results and optimization tips​

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PRACTICAL TASKS:

• Workbook Exercises: Create a sample ad campaign with targeting and budget.

• Live Demo: Set up a test campaign on Meta Ads Manager.

Google Paid Media Tools

  OVERVIEW OF GOOGLE ADVERTISING​

• Types of Google ads and their purposes

• Importance of Google Ads for lead generation
  CREATING GOOGLE ADS​

• Step-by-step guide to setting up Search YouTube and Shopping ads

• Writing effective ad copy and selecting keywords​CAMPAIGN MANAGEMENT​

• Tracking and analyzing ad performance

• Techniques for optimizing campaigns for better results
  ​BUDGETING & BIDDING STRATEGIES​

• Understanding different bidding strategies

• Setting budgets and maximizing ROI

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PRACTICAL TASKS:

• Workbook Exercises: Set up a sample Google Ads campaign

• Practical Application: Review and optimize an existing campaign using insights from the session