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Social Media Events Specialist


Location: Abu Dhabi and Dubai
Duration: Full-time, six month contract, On-site in Yas Island

This position involves overseeing and implementing social media campaigns and presence for events, boosting brand visibility, nurturing customer interaction, and increasing sales via impactful social media tactics.


Digital Experience

  • Lead relevant events' social media campaigns, guaranteeing alignment with commercial objectives and brand identity.

  • Craft compelling and tailored content for each social media platform to boost audience involvement and brand visibility.

  • Develop a comprehensive social media calendar, strategizing content themes, posting schedules, and audience segmentation.

Industry Knowledge

  • Ensure adherence to industry standards and best practices in all social media endeavors.

Relationship Management

  • Supervise daily social media interactions to uphold brand reputation and engage with audiences effectively.

Digital Reporting

  • Analyse social media performance metrics such as engagement rates, follower growth, and conversion rates in-depth.

  • Consistently evaluate social media campaign effectiveness through analytics tools, extracting valuable insights for strategy enhancement.

Personal Specification

Minimum Experience
Educational Qualifications
Technical Knowledge

Skills and Abilities

Other Requirements


  • Experience spanning over 2 years in social media roles, specializing in events and entertainment sectors.

  • Bachelor's degree in Marketing, Communications, Business, or related fields.

  • Proficiency in utilising various social media platforms and management tools.

  • Exceptional skills in communication and content creation.

  • Demonstrated ability to work independently and handle multiple social media profiles simultaneously.

  • Strong collaborative skills, adept at effectively coordinating with cross-functional teams.

  • Familiarity with social media analytics tools and comprehension of key performance metrics.

  • Portfolio of campaigns run in the past linking outputs to KPIs.

  • Ability to create and implement a content calendar end-to-end to boost and drive followers.

  • Stay abreast of the latest best practices and emerging trends in social media marketing.

  • Proven track record of gaining high volumes of followers for clients and events.

  • Basic understanding of broader digital marketing tools and strategies, including SEO and email marketing.

  • Highly energetic with a can do/ proactive attitude.

  • Strong project management and delivery skills.

  • Excellent English – spoken and written

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