Introduction to Social Media Marketing

• Understanding the major social media platforms (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc.)

• Importance of social media marketing for businesses and individuals

• How to build a creative profile on Social Media

• Setting goals and objectives for social media presence

• Introduction to key metrics and analytics tools

• Do’s and Don'ts of Social Media on different platforms

Building and Growing Your Audience

• Strategies for increasing followers and engagement​

• Utilising hashtags and trends effectively

• Engaging with your audience (responding to comments, messages, etc.)

• Collaborations and partnerships with influencers

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Creating Compelling Content

• Understanding your target audience

• Creating impactful designs (basic canva tutorial)

• Types of content (text, images, videos, etc.)

• Best practices for creating engaging content

• Create and planning a Social Media calendar

• Exploring and Identifying themes

• Producing and editing dynamic Video for Social Media to get results

• Adding creativity to set up outstanding designs

• Using different design and Social Media Tools

• Utilising tools to make edits FAST

Measuring Success and Optimization

• Analyzing social media metrics to track progress towards goals

• Understanding insights and analytics tools provided by social media platforms

• Adjusting strategies based on performance data

• Case studies and examples of successful social media campaigns

• How to run paid ads on meta business suite

• How to boost and pay for social media ads to massively boost your exposure