RETURN TO WORK
UPSKILLING PROGRAMME

Join our Talent Programme and up-skill for the digital age

Why Digital Qube's Talent Programme?

Over the last 4 years, Digital Qube has helped many individuals return to work, often doubling or tripling their salaries along the way. By combining interactive training with work experience, this programme enables you to firmly establish yourself in the fast-growing digital world and develop in-demand marketing and digital skills. You’ll be learning new skills on a daily basis, attending interactive, theory-based workshops and then demonstrating this theory through real-life assignments.

Benefits

Successful completion of the Talent Programme lends to a lifetime of career progression and opportunities. Whether you are shifting careers, planning a return to the workplace, or aspiring to become a successful entrepreneur, this programme will kick-start your personal career growth.

Gain UAE
work experience

Build in-demand
Digital Marketing skills

Learn global
best practices

Advance your
career

Modules

Digital Qube's Talent Programme comprises 8 modules, covering the fundamentals of digital marketing. You will benefit from learning up-to-date marketing skills and have the opportunity to put theory into practice. The programme is modular. Each module lasts 1 month. To really benefit, we recommend a minimum of 3-6 months training/ coaching experience, but you are also able to enrol in a particular module of interest to you!

BRANDING & DIGITAL

MARKETING

This module will provide an overview of branding and digital design. You will learn to scope, plan, and run a branding and digital design project. This may include brainstorming, value proposition exercises, brand mapping, trueline and tag lines, as well as creating a brand manifesto. This will then provide the foundation to brand design for brand launch. The output may include brand guidelines, logo creation, and proposition document.

PAID MEDIA

Throughout this module, you will be taken through the steps of campaign planning, proven methodology, forecasting and reporting, and will learn how to scope, plan and run a paid media campaign. You will be required to set campaign objectives, KPIs, and run budgeted ads through Google or Meta Platforms. Once live, you will learn the importance of analytics and reporting.

SOCIAL MEDIA

This module provides an overview of understanding the importance of social media for business. You will learn the importance of social media marketing, and will learn how to scope, plan, run and measure a social media marketing project. We will cover social media strategy across multiple platforms, and you will be expected to create social media calendar posts to achieve your targets.

WEBSITE USABILITY

The course outlines the basics of website usability for business. Attendees will grasp the importance of website usability and will be expected to build a project plan, scope, plan and run a website usability project including audit. You will need to map out and report user experience journeys and provide solutions to enhance existing user journeys.

PROJECT MANAGEMENT

Project management is the key delivering all projects successfully. This module covers the what, the why and the how of project management. You will learn how to create project plans, and will be required to implement project planning techniques to drive efficiency through on-the-job experience. You will be required to manage various stakeholders, highlight task accountability, and implement time-management techniques to deliver a digital project end-to-end. Setting SMART goals and clear communication is key.

SEARCH ENGINE OPTIMISATION (SEO)

Achieving a top listing on the search engines is critical to online marketing success. There are many aspects to building your organic Google listings. We’ll train you on which SEO frameworks to use and how to apply it to your website and marketing. You will learn how to conduct an SEO audit, various on-page and off-page techniques, as well as an introduction to technical SEO to SEO optimise webpages independently.

CONTENT AND COPYWRITING

Creating impactful content and copywriting is critical to digital marketing success! You will learn how to run a content project the Digital Qube way! From devising a project plan, to liaising with stakeholders, you will learn to navigate through site maps, create a content matrix, and deliver content effectively. You will cover website content, EDM content, and blog posts.

DESIGN

Learn vital skills to make sophisticated designs using graphic design software. Become familiar with the design process, context, and communication through image-making and typography. We will focus on the fundamentals and principles of design and how to incorporate the learnings into our design aesthetic using design tools such as CANVA & Adobe Illustrator. You will practice end-to-end processes of creating design layouts.

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Programme overview

Based on Google Methodology, the Talent Programme was developed after working with Google Training Academy and 100s of clients across the world, with modules covering all aspects of digital marketing. This programme covers all types of marketing and digital projects. What’s special about it is the unique blend of theory and on-the-job, authentic task experience. The experience part is key – so if you’re wanting a career change, planning a return to the workplace or searching for UAE-based experience, this is for you. Brilliant marketing requires talent, but you first need to understand the fast-moving digital landscape in which successful businesses operate today. The Talent Programme is your way in.

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Output

Upon completing the programme (3 months), you will be able to progress in your career as you will have put theory into practice which translates to on-the-job experience. You are able to put this experience on your CV and talk about your experience in job interviews. As you are putting theory into practice, you will gain the confidence to deliver projects end-to-end independently. So whether you are shifting careers, returning to work following a career break, or looking to get onto the UAE career ladder, this programme is your way in!

What People Say

I feel that I have expanded my knowledge on digital marketing by two fold and that my confidence in abilities and knowledge more so. Would most definitely recommend."

Brannan New, Marketing Assistant, Instructor