//Social Media Manager
Location: Abu Dhabi
Duration: Full time/Part Time/Freelance/Remote
On-going
The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client’s social media strategy for a well-known Abu Dhabi brand. Ensuring that the client’s social media campaign KPIs are aligned with the marketing objectives.
Operational
Digital Experience
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Digital knowledge and experience managing digital ad campaigns preferred
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Understanding of SEO (Search Engine Optimization)
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Social Media
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Experience designing, planning, implementing, monitoring and reporting on ad campaign’s performance essential
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Experience with Facebook and Google advertising and analytics
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Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:
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Social Media Strategy
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Review competitor’s social media
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Set clear and specific goals and objectives for all social media channels individually
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Discuss key themes and messages
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Discuss content style
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Discuss graphic style
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Discuss and develop video style
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English vs Arabic
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Knowledge of Key dates (International and National days)
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Meet with client to review social media strategy
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Approve final social media strategy with client and Digital Qube
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Ensure final client sign off before proceeding with campaign
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Campaigns
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Suggest campaign themes and promotional ideas for social
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Produce Campaign calendar high level
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Review incentives and competitions
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Develop Project Plan & Handover dates
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Boosting strategy High level
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Agree on last minute request timeline
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Review
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Approve
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Sign off
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Posting
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Write posts
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Discuss posts with graphic designer
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Create design with image preview
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Send first draft
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Review
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Update edits
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Finalise design
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Purchase images
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Review
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Approve
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Sign off
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Community Management
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Agree strategy for managing the online community
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Set up discussion boards
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Write guidelines for responding to comments
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Agree approach
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Write standardised answers
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Social media guidelines and policy
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Branded style for posts
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Tone of voice
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Discuss
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Agree
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Reporting
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Reporting (daily, weekly)
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Analytics Reports
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ROIs
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Relationship Management
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It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
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Work closely with client and graphic designer for delivery of digital assets
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Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI’s are aligned with campaign objectives
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Develop and maintain strong stakeholder relationships
Personal Specification
Minimum Experience
Educational Qualifications
Technical Knowledge
Other Requirements
Language
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Demonstrated experience creating, implementing and monitoring social media campaigns
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Weekly reporting on social media campaign performance KPIs and ROI
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Ability to work with multicultural teams in a professional manner
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PowerPoint and Excel
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Ability to interpret reports from Google, Facebook and Adobe analytics
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Social media experience managing social media ad campaigns and reporting
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Ability to write authentic copy that is reflective of the tone and voice of the client’s brand
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Ability to work closely with client and graphic designer to deliver creative assets required
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Strong relationship management skills with Internal and External stakeholders
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Strong communication skills
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Ability to identify potential negative or crisis management situations across client’s social media platforms
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Continual monitoring of client’s competitor’s social media platforms
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Ability to translate and communicate data into actionable items
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Excellent time management skills
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High attention to detail
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Ability to work under tight deadlines
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Excellent English – spoken and written
Min 1-4 years of Digital and Social media experience
Diploma level as a minimum
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Understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
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Proficient in Facebook and Google analytics