Need to up your design game? Digital Qube’s in-house design team has the answer.
Think of your favourite chocolate brand…
Got it in your head?
Okay, so now ask yourself: “Do I associate this brand with a colour?"
"Can I call to mind the company’s logo?”
If the answers are YES, your chocolate brand has nailed effective brand design.
Let’s face it, you probably wouldn’t have thought of that brand, if it didn’t have a strong brand identity that stuck in your memory.
As Dania, our lead designer says "you can't have a great brand, without great graphic design"
“There’s more to good branding than just design, but without it, even the best marketing campaigns will struggle,” according to Digital Qube’s in-house graphic designer, Dania.
“Graphic design is essentially the process of visual communication,” Dania says. “The objective is pretty simple – to convey (or even enhance) your message. Many people are visual learners, so consistency counts when it comes to brand colours, type and images.”
Dania explains that brand design is the practice of setting guidelines and best practices for a company to use across all branded materials. “This helps create a consistent brand identity,” she says. “Think logos, letterheads or email sign-offs, adverts, newsletters, web design, packaging. Everything counts.”
“You can’t have a great brand, without a great visual identity.”
Digital Qube works with companies to design and/or refresh their brand design. So we asked the team to share their essential design checklist.
Let things breathe. The best designs don’t cram every design element on the block into a single composition. Open space can be a design tool, too, drawing attention to the message you want to highlight.
#2 H i e r a r c h y
Keep in mind balance and alignment, two core principles of good design, plus hierarchy, which is all about where you direct your viewer’s attention. When it comes to hierarchy, the basic advice is that the larger the design element, the more attention-grabbing it will be, but there’s room for nuance and subtlety, too.
#3 Lines and shape
This is the nitty-gritty – all designs grow out of lines that form shapes, which in turn communicate your message. A rounded, bulbous design will send a very different message to a design created from spiky, sharp lines, so it’s important to understand a company’s vision and messaging in order to get it right.
#4 C o l o u r
When it comes to marketing, colours tell a story. Want a brand logo that suggests sophistication and simplicity? Try black. However, if you want your brand to evoke passion, intensity and excitement, you’d be better off going for red. Don’t underestimate the power of colour psychology when putting together your designs.
Different typefaces communicate different messages – a scripted typeface (which looks like cursive handwriting) has a completely different vibe to plain, blocky or highly decorative lettering. It all depends what you want to say – is your brand communicating a serious, business-like message or a playful one? Whichever typeface or font size you use, it’s really important that your message is readable.
#6 T e x t u r e
Texture can make your design more engaging, adding depth. The goal is a design that speaks to the people you are trying to reach.
Branding brings your business to life, telling a story that connects you with your audience. We call this brand strategy and it’s what we do at Digital Qube once the design team has produced their beautiful logos and templates.
Want to learn more about branding or brand strategy? For information about our training programmes and other services, get in touch! Need a new brand developed? We can jump on a conference call.
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